Dr. Ahmed Kassab is an Assistant Professor of Industrial Design at Effat University and a leading expert in industrial design, often called the "Godfather of Industrial Design in the Middle East." With over 20 years of experience in product, automotive, furniture, and industrial design, he has significantly shaped the industry through consultancy and education. He is the founder of Saudi Industrial Design Week. Alongside his consultancy work on major cultural and industrial projects, Dr. Kassab has developed academic programs worldwide, leaving a lasting impact on both industry and design education.